When It Comes To Marketing And Advertising Not Just Any Visual Will Do

Back in April of this year, I wrote a piece entitled A View To A Thrill: Why Marketers Need To Get Visual, Fast. The article essentially served as a not-to-gentle reminder (at least that was its intent) to those in marketing and advertising of the power of the visual when it comes to reaching and engaging consumers.

What I wrote then is surely true today.

The power of visuals in marketing and advertising is not the future, it is the present.  Ok technically it’s the present AND the future but my point is this is not something that’s coming down the road nor is it a trend or a fad for that matter. Consumers want and quite frankly, expect to see some kind of visual aid, if you will, when it comes to marketing and advertising. These visual aids resonate and connect with consumers and spur them to take action. Continue reading

Initially Speaking: A One On One With A Three Letter Brand

Ok no cheating, what do the initials QVC stand for? Time’s up. They stand for Quality, Value, and Convenience. These three words have been the brand’s guiding principles since its inception in 1986. A brand, thanks to various marketing initiatives along the way, is now seen in over 300 million homes around the world and last year sales alone generated $8.6B in annual revenues, $3.2B of which came from ecommerce.

It’s a brand that is available, as my fellow Forbes contributor Paula Rosenblum wrote last year in her piece QVC’s Successful Formula For Social Shopping — to view on pretty much any device a shopper has in her hands: from standard web sites to iPads, iPhones and Android devices.

It is also a brand that is very savvy when it comes to marketing — integrated marketing that is or cross-channel marketing of whatever term is hot these days. As Rosenblum put it  “(QVC) serves as an excellent example for retailers seeking to create a consistent customer experience across all engagement and selling platforms.”

Continue reading