Initially Speaking: A One On One With A Three Letter Brand

Ok no cheating, what do the initials QVC stand for? Time’s up. They stand for Quality, Value, and Convenience. These three words have been the brand’s guiding principles since its inception in 1986. A brand, thanks to various marketing initiatives along the way, is now seen in over 300 million homes around the world and last year sales alone generated $8.6B in annual revenues, $3.2B of which came from ecommerce.

It’s a brand that is available, as my fellow Forbes contributor Paula Rosenblum wrote last year in her piece QVC’s Successful Formula For Social Shopping — to view on pretty much any device a shopper has in her hands: from standard web sites to iPads, iPhones and Android devices.

It is also a brand that is very savvy when it comes to marketing — integrated marketing that is or cross-channel marketing of whatever term is hot these days. As Rosenblum put it  “(QVC) serves as an excellent example for retailers seeking to create a consistent customer experience across all engagement and selling platforms.”

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Is This The Future Of Mobile Marketing And Mobile Advertising?

Being the pop culture savant I am – as witnessed by my recent article 2014 Marketing Predictions With A Twist (click on the link, you’ll see what I mean) – when I first heard the term “deep linking” I immediately thought of the 1970s flick The Deep starring Robert Shaw and Nick Nolte. I then had visions of Star Trek: Deep Space Nine dancing in my head.

Of course neither of these have anything to do with “deep linking” – a subject which many have wondered aloud as to it possibly being the future of mobile marketing and mobile advertising.mobile-advertising

Over at Mashable Todd Wasserman wrote a piece back in October How Deep Links Could Revolutionize Mobile Advertising. And David Lee of URX referred to deep linking as The Past, Present and Future of Mobile Marketing. Continue reading