Being the pop culture savant I am – as witnessed by my recent article 2014 Marketing Predictions With A Twist (click on the link, you’ll see what I mean) – when I first heard the term “deep linking” I immediately thought of the 1970s flick The Deep starring Robert Shaw and Nick Nolte. I then had visions of Star Trek: Deep Space Nine dancing in my head.
Of course neither of these have anything to do with “deep linking” – a subject which many have wondered aloud as to it possibly being the future of mobile marketing and mobile advertising.
Over at Mashable Todd Wasserman wrote a piece back in October How Deep Links Could Revolutionize Mobile Advertising. And David Lee of URX referred to deep linking as The Past, Present and Future of Mobile Marketing. Continue reading