Why CMOs Need To Remember They Are Consumers, Too

Note: While this article is written directly toward CMOs, make no mistake about it, CEOs should heed this advice, too.

The time has come. The time to remind the leaders of marketing departments across the land that they are also consumers, too and as such they need to care about consumers and the business they bring to the bottom line; and that they need to care about things that go way beyond a marketing plan.

In other words they need to remember they are people, too, just like the person on the other end of that cash register, email, Facebook post, advertisement and on and on and on.

How many times do you think a given consumer thinks to himself/herself “I wonder if my favorite retailers really care about me and my business.”

More often than you think Mr. and Mrs. CMO, more often than you think. Continue reading

The most unusual & insightful marketing predictions EVER

I am what many may refer to as a pop culture savant. How else would you describe someone who co-wrote a trivia book entitled Off the Top Of Your Head? The book was essentially a release for myself and two friends (Tim Stanton and Rich Romig) who grew tired of firing one pop culture trivia question after another at each other and decided to put pen to paper.

Don’t bother Googling the book – it never went anywhere past the manuscript stage but it was cathartic to my co-scribes and yours truly for sure. I can tell you we did submit it to Games Magazine to gauge their interest and were told it was “too difficult.” We took a lot of pride in that response.

But that was then, as in a thousand or so years ago and this is today which leads me to the most unusual & insightful marketing predictions EVER. Continue reading

The Long A.A.R.M of Steve O…

Aimless

Assemblage of 

Rambling 

Musings of an over-caffeinated, slightly ajar yet well-meaning writer/content creator and strategist.

Before I get to today’s A.A.R.M., I wanted to make reference to the title. It is merely my very SEO-unfriendly title I use from time to time when I just want to spout off on anything that’s on my mind.  Continue reading

Why Email Marketing Is Vital To A Brand’s Health

Not long ago I wrote an article entitled As If They Need It, Another Reason Brands Need To Be Mobile which essentially spelled out the fact that the most powerful brand ambassadors in the world, moms – are a very mobile demographic and if marketing & advertising folks want to succeed, they better be mobile as well.
Literally.
In fact one of the things I used to make my point was this chart, courtesy of eMarketer which spells out what the activities moms most like to do via their smartphone. Pay attention to the first two. Then hold that thought. Continue reading

2014: The Year Of Living Socially?

The title of my article is a paraphrase of the title of the 1982 film The Year of Living Dangerously starring Mel Gibson. In the movie Gibson plays a young reporter who is trying to navigate the political turmoil of Indonesia. (Thank you IMDB).
Based on what I read, it appears the number of marketers who will be trying to navigate, not the turmoil, but perhaps the terrain that is marketing and advertising, will be at an all time high when it comes to their use of social media.
The “what” I am referring to is a recent eMarketer report  “ Social Media Advertising: Seven Trends for 2014″ and the ubiquitous red and black chart reflects the growing number of marketers who indeed could make 2014 the year of living socially. Continue reading

How Lowe’s, Zappos And IKEA Use Technology To Provide Added Value To Consumers

The evolution of technology within the retail and e-commerce space is shaping how consumers behave and interact with brands and savvy, smart retailers know that understanding shoppers’ behavior is key for success. These retailers realize they can utilize technology to capitalize on consumer needs and customize offerings to help significantly increase their bottom lines.

Here’s how companies are using technology to provide added value to consumers:

Improved Customer Service

It is no secret that customer service is key in sustaining business growth – especially when you consider the fact that according to a CEI Survey, 86% of buyers will pay more for a better customer experience. Continue reading

October Rain

This (below) is something I wrote back in 2004. I just re-discovered it after thinking I had lost it forever and I wanted to share it with you.

It is a very personal story that has to do with the experience and epiphany I received 5 years prior as a result of  my daughter being born.

Hope you like it…

October Rain
© 2004 Stephen P. Olenski
We are all conditioned at an early age on a varying and sometimes dizzying array of topics. We are conditioned to never trust strangers. We are conditioned to believe that if you do well and are good to people, you will one day make it to heaven. We are conditioned to love our mother and father; our brothers and sisters; our pets and perhaps our favorite foods. And if we are truly lucky; truly blessed; downright shined upon, we are also air-conditioned. Continue reading