As one who has written many headlines, taglines, slogans, billboards and any other short forms of copy, I can certainly appreciate a good line when I see one.
And I came across just such a line walking through Wal-Mart not long ago.
I was cruising through the summer “stuff” – the outdoor furniture, the pool supplies, all the lawn-type things and of course, the grills.
It was while walking past the BBQ grills that I came upon a display for Easy Off Grill Cleaner. At first I strolled right on by but then stopped and went back to see what was written on the side of of the display.
I don’t know, of course, who penned this particular line and some of you may think “eh, it’s an ok line” but I loved it.
Loved it because it spoke to me. Not literally of course, that would be a little creepy.
But spoke to me as a consumer and gave me a friendly edict if you will.
A kind of gentle warning, a subtle reminder, a… never mind, you get the idea.
See for yourself: